UTM link builder online free

A tagged link assembles as you type: presets for Telegram, Facebook, Google Ads and newsletters.

100% freeStart without sign-upNo watermarks

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Analytics starts seeing sources

BEFOREAFTER

How to build a link in 4 steps

01Paste the page URL

Where you're driving traffic.

02Pick a preset or fill the tags

Source, medium, campaign.

03The link assembles itself

Correct syntax guaranteed.

04Copy and use it

In an ad, post or newsletter.

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Without UTM tags analytics is blind: “came from somewhere” instead of “came from the August 15 Telegram post”. Tags are five link parameters that analytics systems use to split traffic by source, channel and campaign. The builder assembles the link to standard: presets for common channels, correct parameter joining, nothing sent to a server. Make a slug for a new page with the slug generator and wrap offline links into a QR code. The rest of the tools are in one section.

The five tags: what goes where

utm_source — where traffic comes from (telegram, facebook, google); utm_medium — channel type (social, cpc, email); utm_campaign — campaign name (august_sale); utm_term — the search keyword in paid search; utm_content — the ad variant when there are several. The first two are mandatory. Above all, consistency: analytics treats “fb” and “FB” as different sources.

A naming convention: agree once

Tag chaos buries analytics faster than missing tags: telegram, tg and Telegram land in three separate report rows. Keep a dictionary: latin only, lowercase only, underscores between words. The builder's presets insert canonical source/medium pairs — a ready-made convention.

Where tags are mandatory and where they hurt

Mandatory: paid ads, newsletters, seeding, social posts, QR codes, influencer links. Harmful on internal site links: a click on a tagged internal link breaks the session and pollutes reports. The rule: tags only on inbound links from outside.